When was fubu made

FUBU is more than a fashion brand, it is a lifestyle. Inspired by the lives of everyday people innovating for survival, to be heard, FUBU was designed for strong, ambitious, game changers who embrace individual style as a birthright. Combining the latest runway looks with the color trends of the season, FUBU Frames will feature an array of Mazzucchelli Italian acetates, high-end metals, unique constructions and vibrant custom tinted lens all with back-side anti-reflective coatings.

We believe that metal accents such as bold double bridges, inlays and brow line details are key to the perfect FUBU Frame. A mix of function and fashion, these new styles all share close focus on comfort, style and resistance. The FUBU Frames launch collection flaunts a range of features, from distinctive design details to contrasting colors, accompanied by dynamic, lightweight designs easily offering custom solutions to complement every face.

Daymond has come a long way from owning a commuter van service to being the CEO and President of a much celebrated retail Brand. He has been acknowledged through all walks of American business life as evidenced by his numerous awards. Throughout his career, Daymond has continued to be an entrepreneur in every sense of the word. Most recently, President Barack Obama appointed Daymond a Presidential Ambassador for Global Entrepreneurship, a position focused on promoting the power and importance of entrepreneurship on a global scale.

Alexander Martin realized extraordinary celebrity and literally changed the way business viewed the role of young multi-cultural entrepreneurs throughout America. Keith grew up in Queens NY and through the wise upbringing and encouragement of his single-parent mother, he began working when he was His work in the fashion industry has taken him across the world such as Europe, Asia, Africa, and South America.

Even with a very busy schedule, Keith manages to give back to his community and assist those who are less fortunate by his charitable donations, mentoring and time. As a founding member of the worldwide brand Fubu The Collection, Keith continues to pioneer new ventures in a quest to ensure urban lifestyle maintains its grip on society.

Fubu Radio is his newest project and it is hot. Keith is the CEO and General Manager of the Station, where he oversees the administrative and business functions of the station. Launched Dec 24, , Fubu Radio has a scintillating concept to promote the best of our past while celebrating the possibilities of our future.

It is truly a celebration of the best in urban life, culture, and community. So we want to be very conscious to who our customers [are]. The founders have been intentional about all of their license holders and partners, opting to work with family owned businesses and people of color when they can.

They were in a deal with Samsung that provided them distribution and helped them scale, but that's no longer in effect. The founders, who had a record label at one point, say the primary goal right now is apparel and accessories, but they are hoping to branch off into other markets, including real estate, TV, and media.

So execution is most important right now. All Rights Reserved. What should Fubu look like in ? In early Fubu formed a licensing deal with Pietrafesa Corporation, a producer of upscale, formal clothes, which allowed Fubu its first experiment with tailored, higher priced men's suits.

In charge of the designing of the line was Pietrafesa, with Fubu heading up the line's sizing and form. The line included both single and double breasted suits, tuxedos, and a "country" suit modeled after vintage British designs. While it might have seemed strategically incongruous for the casualwear company to attempt a formal, more conservative line of clothing, Fubu's deal with Pietrafesa actually reflected a growing demand among young consumers for stylish, tailored clothes.

As a Fubu spokesperson put it, "Our customer is beginning to dress up and we want to be there with our own classics.

Also during this time, Fubu's expansion plans resulted in a licensing deal in the winter of with the National Basketball Association. Urbanwear took many of its style cues from the sports world, and basketball, with its players outfitted in knee-length baggy shorts and loose jerseys, had a particularly strong influence over the retail industry. In its deal with the NBA, Fubu created a new line, called Fubu NBA, which focused on 40 pieces of sportswear, from sweatshirts and pants to shooting shirts and headgear.

In explaining Fubu's marketing approach with Fubu NBA, the company's vice-president, Phil Pabon, stated that "Our alliance with the NBA brings a whole legitimacy to our line--not just in numbers and sales but in that we are a true sportswear collection whether you want to call us urban, suburban, indifferent This opens a whole new segment of an existing market.

Just as Fubu looked towards increasing its sales with tailored clothing and licensing deals with the NBA, the company realized that its core line of clothing--bubble jackets, baggy jeans, and oversized t-shirts--had become quite popular with women as well. As a result, the company developed a line of women's clothing called Fubu Ladies. The collection, licensed in conjunction with Jordache, consisted of both form-fitting, tailored dresses and skirts, as well as clothing similar to that of the company's menswear, such as loosely cut shirts and oversized jeans.

In Fubu revealed its most ambitious plans for expansion, making the decision to open 45 retail stores overseas. Its first store was slated to open in the fall of in South Africa, where Fubu had already become a coveted brand name. The store, over 3, square feet of space, was slated by Fubu to carry all the company's major lines, including Fubu NBA and Fubu Ladies. But because we have no strong distribution overseas, rolling out stores is a good way to display our product.

A young company which experienced phenomenal rapid expansion, the future for Fubu looked bright, though some analysts found fault with the company's occasionally disorganized distribution system, probably attributable to that fact that Fubu became popular so quickly that at times it took on more orders than it could fill.

From the company's inception its founders took advantage of an exploding niche market in urbanwear, and it would likely continue to create new ways to grow.

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